About Us

Handcrafted Quality. Veteran Owned. Family First.

Based right here in El Paso, Texas, my business started with a simple goal: to provide high-quality natural grooming products for men from all walks of life. As a veteran and a father, I know that time is a luxury and quality shouldn't be a compromise.

I handcraft every artisan bar of soap and every bottle of premium beard oil in my home-based studio using premium natural ingredients. My products are designed for the man who works hard, cares about what goes on his skin, and appreciates the grit and grace of handmade grooming supplies.

Why shop with us?

  • Support Veterans: We are a Veteran Owned Small Business. A portion of every sale is donated to Mission 22, supporting the fight against veteran suicide and promoting veteran mental health awareness.
  • Premium Ingredients: No harsh chemicals or synthetic fillers, just skin-loving, quality material for a superior clean.
  • The Perfect Gift: From individual bars to curated men's grooming gift sets, we have the perfect solution for birthdays, holidays, or Father's Day.
  • Fast Shipping & Local Pickup: We offer fast nationwide shipping for our out-of-town customers. If you are looking for beard care in El Paso, I offer convenient local pickup options for the 915 community. Just choose the pickup option at checkout. My address will pop up along with a calendar so you can choose a day and time for pickup. Please arrive at the respective pickup time. I also participate in vendors and farmers markets. Please see my Events Tab for future events.
I'm not a big corporation; I'm a family man dedicated to my craft and my community. Thank you for supporting our local El Paso small business and helping a veteran-owned brand grow.